GregAlderCo | WORKSHOP BRIEF
WHAT DO YOU WANT THE WORKSHOP TO ACHIEVE?
(Why are we conducting it? What problem needs to be solved? What opportunity can be exploited?)
WHO WILL BE PARTICIPATING?
(What insights do you have? What are their concerns, needs, hopes, fears or opinions? What do they talk about? What would they like to change?)
WHAT’S THE SINGLE MOST IMPORTANT THING YOU WANT THEM TO TAKE OUT OF THE WORKSHOP?
(How do you want the workshop to change their behaviour, beliefs, their engagement, the way they do business?)
WITH WHICH OF THESE SKILLS DO YOU FEEL PARTICIPANTS WANT HELP?
(Tick as many as you feel are appropriate. This will help us design the workshop.)
Building a Brand
Winning New Business
Other (please specify)
IDEAL WORKSHOP DATE