WEBSITE DESIGN BRIEF

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Business Name or Company Name(Required)

YOUR BRAND

What does the website designer need to know about your brand?

What does your business do?

What products/services do you offer?

What is your vision for your brand?

What makes your brand unique? What is its personality, benefits, attributes, values, for example?

Who are your top 3 competitors?

WEBSITE PURPOSE

What do you want the website to do?

What problem needs to be solved?

What opportunity should it exploit?

How will you measure the success of the website?

WEBSITE FUNCTION

Other features

WEBSITE TEXT

Who will provide text for the website?

Who will proofread the text?

If you want writing to be included, can you provide guidelines for the brand’s personality & tone of voice?

WEBSITE IMAGES

Who will provide images for the website?

If library images, can you provide guidelines for your brand’s visual style?

Have you seen examples of photography, illustration or video you like? Provide links.

Upload section at the bottom of the form can be used to provide photography & illustration examples.

WEBSITE DESIGN

If replacing an existing website, what do you like and dislike about your current website?

How would you like your new website to look? What impression do you want to give? Any brand and style guidelines that need to be met?

For example, should your new website be more: Traditional or modern? Professional or personal? Serious or friendly? Strong or soft? Masculine or feminine? Exclusive or inclusive

Have you seen websites that you really like? Include links.

WEBSITE HOSTING, SECURITY & MAINTENANCE

Was it registered in your name or a third party’s name?

Do you have login details for where the domain name was purchased?

If you have an existing website, do you have login details for where it is currently hosted?

WEBSITE MANAGEMENT

Will you want to make future editorial changes yourself or would you like to leave that to GregAlderCo?

WHO IS YOUR AUDIENCE?

Who should the website target? (Consumers, trade, enterprise, agents, staff?)

Where do they live? (Local, national, international)

What insights do you have about them?

What are their lifestyles, needs, hopes, fears or opinions? What is their product knowledge/experience?

What languages do your audiences speak?

WEBSITE USAGE

If other, please specify below

HOW DO YOU WANT AUDIENCES TO DESCRIBE YOUR BRAND?

Assuming that your new website is their first contact with your brand, how would you like them to describe their experience?

How would you like them to describe your brand’s values and personality?

ARE THERE ANY EXECUTIONAL MANDATORIES?

Are there any brand ID or legal requirements to be accommodated?

What are your brand colours, typefaces and logo?

Examples can be uploaded in file upload at the bottom of the form

Do you have company terms & conditions and privacy policy?

BUDGET & TIMELINES

Since your website is likely to be your audience’s first contact with your brand, have you thought about how much you can spend to make a powerful impression?

Do you have a desired launch date for your new website?

Upload relevant files here

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