Project Description

A handbook for those without the natural gift

THE FINE ART OF LOSING CLIENTS

In various roles with global businesses ranging from 2-people to a thousand, I have seen my fair share of clients come and go. Usually, it isn’t obvious why a client leaves – until it’s too late. So, I thought I’d cover all of the techniques guaranteed to cause a client to leave in this step-by-step how-to guide.

SCOPE

Book concept, writing, design, marketing, social media management and website

OUTCOMES

Ebook went on sale late 2018.
Hardcover edition available Q2 2019.
Keynote speech available Q2 2019.

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