Project Description

A cool climate destination refreshed

GLEN INNES HIGHLANDS

Working with Oregon-based Total Destination Marketing and Glen Innes business leaders, we renamed and rebranded this popular town in Australia’s New England region.

SCOPE

New name, logo, sub-brand names and logos, new website, SEO, social media marketing

OUTCOMES

Support for the rebranding from the mayor down.
Visitor numbers up.
Website ranks in top 0.3% of all websites.
Facebook engagement up 230%.

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