Project Description

A new voice for
New England tourism

GLEN INNES HIGHLANDS VISITOR ASSOCIATION

Glen Innes Highlands tourism business owners were keen to communicate tourism’s contribution to the local economy, encourage visitation and support member businesses. The result has been a new name for a 25-year-old association, new logo and new website.

SCOPE

New logo design. New website including all written content, and some photography. Social media management.

OUTCOMES

GIHVA now seen as the area’s most powerful tourism voice. Renewed interest in membership. Website ranks in top 5% of Australian websites and 0.4% of global sites.