CEO and Creative Director
Greg has been told more than once that his voice is very calming. Having a calming voice would be invaluable if Greg were a counsellor.
Fortunately, Greg has also been described as inspirational, knowledgeable, engaging, humourous, thought-provoking and ‘an economic stimulus on two legs’.
Greg has been passing on knowledge to anyone who’ll listen for several decades. First, as one of the original lecturers of AWARD School for up-and-coming advertising writers and art directors. More recently, conducting workshops and delivering speeches around the world.
Greg is a former student of architecture and psychology. He worked in marketing research before the bright lights of advertising beckoned. He has worked as a copywriter and creative director in advertising agencies in Australia, the UK and Mexico.
Greg teaches clients to innovate, present memorably, write persuasively, build powerful brands and gain valuable insights into their audience.
He helps clients create products, create businesses, expand their businesses, find their market, go to market and dominate the market.
As well as teaching business owners how to win clients, Greg has written a book to help them keep clients.
CIO and Business Director
Greg might be the organisation’s Creative Director, but Sharon is its heart, engine room, soul and brains. She is part account manager, part business manager and part whip wielder.
In other words, the business simply wouldn’t function without her.
Sharon’s background includes corporate affairs, retail fashion management, advertising account management and restaurant management.
Management is the operative word.
As well as managing Greg, Sharon manages the entire business that is GregAlderCo and heads up The Alder Workshop.
She is responsible for the concept of GregAlderCo, as well as this website. She has constructed websites for diverse businesses that include a gymnasium, a fishing lure manufacturer, a shopping centre, an innovation hub, a tourism operator, a cosmetic surgery and a Federal Government digital business education program.
Sharon hasn’t found a deadline she cannot meet, hasn’t found a client whose needs she cannot anticipate and hasn’t found a technical problem she cannot overcome.