Rule one of any brand communications: Get noticed.
Rule two: Be relevant.
Rule three: Evoke a response.
None of these rules sounds difficult, does it?
None of them is difficult – on its own.
However, all of them are difficult to achieve together.
It really is quite hard to create something that gets noticed (for the right reasons), is relevant (to your audience and your brand) and evokes the desired response.
Strategy & process
- We analyse your brand. If the brand image is hazy, we work with you to define it. We might suggest a Brand DNA program. This will become the blueprint for all communications.
- We identify the competition – not just the obvious ones offering similar products and services, but the other things that discretionary money might be spent on.
- We take the time to examine your audiences – to understand the deep human truths that motivate them.
- We write a communications brief, so there’s no ambiguity about what we need to communicate to whom and what we want to achieve.
- We are strong believers in keeping things simple. We assemble a creative team as appropriate to each project, drawing on a rich pool of specialists around the world.
Have a communications need that needs talking about? It costs nothing to chat.
Creative Directors used to exist only in ad agencies.
Toward the end of the millennium, fashion houses had started calling their head designers Creative Directors.
Today, many organisations have a Creative Director on staff, someone to guide the organisation’s branding, product design and communications.
However not every business needs or can afford a fulltime Creative Director.
Sometimes a business just needs an expert on tap to help shape its creative future.
Clients of GregAlderCo have the opportunity to tap into the mind of someone who has been Creative Director on iconic brands for multinational clients around the world.
Businesses get more expertise than they could afford to hire full time.
They get the same expertise enjoyed by major corporations such as Toyota, Kellogg’s, Diageo, Coca-Cola and Frito-Lay.
Talk to Greg about your organisation’s creative direction.