Failed architect


I have been told more than once that my voice is very calming. Having a calming voice would be invaluable if I were a counsellor.

Fortunately, I have also been described as inspirational, knowledgeable, engaging, humorous, thought-provoking and an economic stimulus on two legs.

I am a former student of architecture and psychology. I worked in marketing research before the bright lights of advertising beckoned. I have worked as a copywriter and creative director in advertising agencies in Australia, the UK and Mexico.

I teach clients to rekindle their creative mojo, innovate, communicate persuasively, build powerful brands and gain valuable insights into their audience. (For more, see my professional training site, ReBoot Institute.)

I help clients create products, create businesses, expand their businesses, find their market, go to market and dominate the market.

As well as teaching business owners how to win clients, I have written a book to help them keep clients (called, perversely, The Fine Art of Losing Clients).

Causes I care about

One of the truths in life is that it isn’t fair. There are people who, through pure circumstance or misfortune, are worse off than others.

I cannot do as much as I would like to help those who need help. But I do what I can.

Causes I support:
Starlight Children’s Foundation
World Wildlife Fund
Kid’s Cancer Council
Amnesty International