What if?
What if your products were prized possessions? What if you were a prized business partner?
What if you never had to discount your product or service? What if a buyer’s market became a seller’s market?
What if your business’s leaders were worshipped by staff and customers alike? What if all the best job candidates wanted to work for you?
What if your brand were easily recognised? What if it evoked overwhelmingly positive emotions?
What if you didn’t have to chase customers? What if customers didn’t simply buy your product, but became passionate disciples?
It can be done. Find your brand’s unassailable niche. Tell your unique story consistently and persuasively. I’ll show you how.
Work that works
Even if clients didn’t hire me to write, I’d write for the sheer pleasure of it. But they do, and they expect results. My script moved an audience to tears at a fundraising dinner (that raised a record amount for a children’s charity). My campaign took an iconic spirit to market dominance. What can I do for you? Hire me for ideas. I’ll give you results.
500%
Increase in help line calls (government client)
20%
Growth in a market shrinking 5% p.a. (beverage client)
600%
Increase in engagement & record sales (retail client)
Recent projects
VIDEOS • BLOGS • BOOKS • BRAND COMMS
“An economic stimulus on two legs”
“Exceptionally intelligent relevance”
“A methodology that works”
“An invaluable business resource”
SELECTED GLOBAL CLIENTS
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