Greg Alder speaks. Sometimes for money.
With several decades of advertising and business coaching experience, Greg has learnt a thing or two about the creative process, the value of innovation, what kills creative ideas and what ignites them.
He is often asked to share what he knows. He is often paid money to share that knowledge.
So, as well as facilitating 1 and 2-day workshops, he delivers bite-size presentations at private and public speaking engagements.
Take Sixty Presentations | Something for everyone
Sometimes a business needs a short, sharp jab.
Something to get you questioning ingrained practices.
Something to wake sleeping dogs.
Or maybe just something to fill a spare hour in a seminar agenda.
These 60-minute (or 30-minute) presentations are designed to do just that.
The Mass Murderer’s Guide To Killing Innovation is an introduction to the most popular ways to keep creativity & innovation out of your workplace.
Learn how to ensure you never come up with an original idea.
Learn how to turn your staff into brain-dead zombies.
Learn how make sure you’re never a threat to your competitors.
Learn how to make sure you never surprise your clients.
Learn how avoid being mentioned in the same breath as Steve Jobs.
Ever wonder why businesses lose customers? Ever wonder why some business owners lose more customers than others? Were they born with a natural gift?
Can you nurture the skills needed to lose customers? Are you already doing everything you need to lose customers – without even knowing it?
The Fine Art of Losing Clients is a step-by-step guide to two dozen ways to get up your customer’s nose. Implement just one of them or creatively combine several techniques and watch your customers flee in droves. Guaranteed. Based on the upcoming book of the same title.
Some business owners win almost every account they go after, win more tenders and pull in more customers. Others don’t.
Clearly some business owners know a secret.
In How To Avoid Winning Business, we look at why you miss out on picking up more customers, why it’s a constant battle to stay afloat and why you’re not living a life of decadent luxury.
How To Build A Camel is for everyone whose business involves committees.
Well-meaning and democratic, committees have been responsible for some of the worst decisions in history (and plenty of non-decisions).
This presentation treads on toes, but does it delicately, exposing the common flaws (and simple remedies) associated with committees.
Ideal for government organisations, steering committees, professional associations and not-for-profits.
Creativity is not a gift. It is a skill. Like all skills it can be learnt. It can also be forgotten.
Inside every one of us is a Leonardo da Vinci aching to get out. He has been locked up for most of our lives.
Today, more than ever, business owners want to be more creative. So where do you start? How do you Unlock Your Inner Leo? Start with this introduction to creative thinking.
Learn how creativity solves unsolved business problems, reveals unseen opportunities and puts business in a better position.
Within ten seconds of meeting someone, you have decided whether you like or dislike them. You’re not aware of this, because that assessment happens subconsciously.
If you like someone, you will find evidence that supports your positive feeling. When you dislike someone, you only see evidence that reinforces your negativity. Once you have formed an opinion, whether positive or negative, you don’t easily change your mind.
When someone first comes in contact with your brand, they make a similar, fast, subconscious assessment of it.
If they like what they see, they hang around. They buy what you’re selling. They tell their friends about you. They become powerful disciples for your brand. And that’s something you cannot buy.
So how do you build a likeable brand that customers will want to hang out with?
Ever been in a brainstorming session that hurt?
Ever spent time trying to come up with new ideas for business but you kept rehashing the same old ideas?
Ever wondered how some businesses keep coming up with amazing stuff whilst you struggle?
What you need is something to get the ideas flowing.
What you need is That’s Impossible.
That’s Impossible will introduce you to The Three I Rule.
Once you know The Three I Rule, you will never struggle to come up with outrageously good ideas ever again.
The Internet is no place for the timid.
Stand quietly in the corner of cyberspace and nobody will see you.
If nobody sees you, nobody will buy from you.
If nobody buys from you, you go out of business.
Simple as that.
So what are the things guaranteed to make you invisible on the Internet?
More importantly, what can you do to get noticed?
The Bundy Bear campaign was created in 1994.
It was launched with a TV commercial, promotions and bear-branded merchandise.
In the first month of the campaign, $100,000 of bear-branded Bundy merchandise was sold.
Within 6 months, the owners of Bundaberg Rum had a database of 70,000 Bundy drinkers.
Within a year Bundaberg Rum had become the biggest selling dark spirit in Australia. Sales grew 14% at a time when spirit sales fell 5%.
What can you learn from the father of the Bundy R Bear campaign that you can apply to your own business?