The creative brain in your pocket
In the old days (the 50s and 60s depicted in Mad Men), the only place you found Creative Directors was in ad agencies (or, more accurately, bars and beds). Toward the end of the millennium, fashion houses had started calling their head designers Creative Directors. Even so, Creative Directors were still quite rare.
Then something happened.
Today, it seems that every company worth its salt has a Creative Director on staff, someone to guide the organisation’s branding, product design and communications.
However not every business needs or can afford a fulltime Creative Director. Sometimes a business just needs an expert on tap to help shape its creative future.
Clients of Greg Alder Co now have the opportunity to tap into the mind of someone who has been Creative Director on major brands for multinational clients around the world.
These clients own smaller niche brands – brands that aren’t as well known as McDonalds, but are every bit as important to their owners. They include a company consulting to the superannuation industry, a manufacturer of fishing lures, a national professional association, a medical practice, software developers and a food manufacturer.
Businesses get more expertise than they could afford to hire full time.
They get the same expertise enjoyed by major corporations such as Kellogg’s, Diageo, Coca-Cola and Frito-Lay.