Commercial for Artline pens. Based on an insight that we all have a habit of walking off with other people’s pens, usually inadvertently.
One of two Mexican commercials for Knorr Instant Soups. Art Direction by Jorge Aguilar, copy by Greg Alder and direction by Simón Bross.
Kellogg’s All Bran commercial from stint in Mexico. Based on an insight that whilst most of us pay lip service to the phrase “prevention is better than cure”, few of us practise it. You could say a second insight is medical price shock – the crippling cost of organ transplant surgery. Compared with these prices, All Bran is a positive bargain. Concept by Tony Hidalgo, art direction by Jorge Aguilar, copy by Greg Alder and direction by Simón Bross.