What would you say makes a good website?
One that potential customers can find? One that is well written? One where the services are clearly explained? One where the products are well photographed? One that’s easy to navigate? One with striking and original design?
Nine out of ten websites fail at least one of these prerequisites. Worse, most are invisible. And if the website is invisible, so too is the business.
To be brutally honest, many websites are a waste of money, even if they seemed good value at the time. Little thought has gone into their design. The language, imagery, typography and colours are inconsistent with brand DNA, corporate ID and personality.
A shame, because creating a striking, effective website is not difficult. At any budget.