How do you build a brand in 2013? Can it be done without using social media? Is it possible for a brand to come back from the grave? What are the world’s most valuable brands?
The decay (and even disappearance) of cities is nothing new. The once thriving ancient centres like Petra (in modern Jordan), Tenochtitlan (Mexico), Harappa (Pakistan) and Mycenae in Greece are classic examples. Nor is the reinvention of cities a recent concept. For example, the Spanish established Guanajuato in 1548 on gold and silver mines, but by [...]
A distinctive website for a unique Melbourne gym Olympia is a Melbourne institution. Olympia is a gym, not a fitness centre. It isn’t glam. It’s pure no-nonsense functionality. The focus is on weightlifting and body building. Olympia members find everything they need to gain strength, tone up and trim down. There are the free weights [...]
Why it rarely works (and how to fix it) The concept of the brainstorming session was formalised by Alex Osborn, a founding partner in advertising agency BBDO (Batten Barton Durstine & Osborn was described by Fred Allen as the sound of a trunk falling down a flight of stairs). Osborn’s 1948 book, “Your Creative Power”, [...]
10 things that block your innovation Innovation might be important to your business success, but it is extremely difficult to do. Innovation requires creative thinking, and creative thinking requires belief, practice, techniques and luck. Here are the 10 things that stop you from being more creative and innovative*: 1 You do not believe you are [...]
Writing a Brand DNA is a fundamental first step to building a powerful brand. Until you are clear about the essence of your brand and what makes it truly unique, you’ll make a lot of mistakes – mistakes that might prove catastrophic. You will be inconsistent in your communications, product and service offerings. You will [...]
Ever participated in a brainstorm? Yes? Ever participated in a brainstorm that actually produced a real breakthrough? I didn’t think so. The reason most brainstorms fail to produce eureka moments isn’t the fault of the concept, but the execution. Too often brainstorm sessions comprise a group of people from the same corporate division, with the [...]
A number of years ago a major corporation hired a team of psychologists to analyse what makes creative people different from non-creative people. The company paid the psychologists a lot of money. The psychologists spoke with and studied a lot of people. They took copious notes. Eventually they filed their report. Their findings? Their conclusion [...]
In this issue of the Greg Alder Co newsletter we look at the brain – the tricks it plays, the way it works, ways to improve its fitness and its role in determining our success or failure. In short, a lot to think about.
“Why won’t you die?” “Beneath this mask there is more than flesh. Beneath this mask there is an idea, Mr Creedy, and ideas are bulletproof.” This exchange is from a scene in the movie V For Vendetta. The evil Peter Creedy has ordered a handful of thugs to shoot V – which they obediently do, [...]