Writing a Brand DNA is a fundamental first step to building a powerful brand. Until you are clear about the essence of your brand and what makes it truly unique, you’ll make a lot of mistakes – mistakes that might prove catastrophic. You will be inconsistent in your communications, product and service offerings. You will recruit the wrong people and make the wrong people managers. You will open in the wrong locations, target the wrong audience, make meaningless promises and fail to think beyond your current business model.
You will also make many of the same mistakes if you don’t execute the second step to building a powerful brand: Writing a Brand Book.
A Brand Book ensures that every person who joins your team knows what the brand stands for. Every person knows what behaviour is consistent with the brand, what language to use in communications, the types of imagery, typefaces, colour palate and layout style to use.
It’s no accident that some of the most successful brands also have the clearest Brand DNAs and the best Brand Books.
If you want to know how to write a Brand DNA, talk to us. If you want to know how to write an exemplary Brand Book, click the link below.